Pepsi Super Bowl Halftime Show Trailer  |  Word FX | Houdini

Developed procedural floating typography effects in Houdini for a high-profile Super Bowl campaign. Designed a flexible system for generating, animating, and compositing text in 3D space, enabling dynamic word interactions that integrate seamlessly with live-action footage while maintaining readability, depth, and cinematic composition.

Role: FX / Technical Artist

Owned the design and implementation of the procedural word FX system, including motion behavior, spatial composition, and look development.

Technical Approach

 – Built a procedural system to generate and manage text elements dynamically

 – Developed custom setups for animation timing, layering, and motion control

 – Designed depth and scale variation to enhance readability in 3D space

 – Integrated typography with camera movement and scene perspective

 – Established controls for art direction flexibility across multiple shots

Challenges & Solutions

Challenge: Maintaining readability while words move dynamically in 3D space
→ Solution: Introduced controlled depth layering and scale hierarchy to guide viewer focus

Challenge: Integrating typography naturally into live-action footage
→ Solution: Matched motion, perspective, and timing with camera and performance

Challenge: Managing multiple word elements across shots
→ Solution: Built a procedural system to allow fast iteration and consistency